Who We Are
We are champions of scientific innovation without suffering. We stand for advanced, cruelty-free testing methods. We empower researchers and scientific programs to create safer methods and ethical products, and drive consumer awareness about compassionate choices. Our goal is to protect the lives of countless animals and the future of our planet.
Our Mission
We seek to eliminate animal suffering in product testing by championing humane and scientifically advanced alternatives. We educate consumers on compassionate product choices with recommendations and reviews. We collaborate with industry leaders and researchers to pursue cruelty-free methods, and we advocate for policies that prioritize animal safety and environmental protection.
The Gentle Lab Foundation fights animal cruelty across research, retail and legislation, building a future where innovation and compassion go hand-in-hand.
We help protect animals and people through cruelty-free testing methods. We empower researchers to develop humane alternatives, guide consumers toward ethical product choices, and drive industry change through advocacy and collaboration. Together, we’re advancing compassionate innovation that ensures a safer, more sustainable future for all.